Export promotion strategies 

Markets are changing in terms of which trade promotion channels operate most effectively in each country or region. Choices are growing but not always budgets.

For government programs ECL is able to assess the current effectiveness of their trade show investment, compare competitor country models and recommend the optimum route for meeting export targets.

ECL offers an assessment of the trade fair selection processes, evaluate their return on investment and recommend ways in which to encourage companies to participate in export focused activities.

Matching events with objectives

The events business presents a broad range options for governments to embrace audiences in different cultural environments. Events can range from targeted B2B matchmaking to pavilions at leading industry shows to festivals of culture, fashion and food.

If ROI and developing new business contacts are your objectives ECL can advise on the best event strategy to fulfil your objectives and create a unique event proposal.